Privacy Policy
Pasadena Healing, Inc. Privacy Policy
Last updated November 1, 2023
This Privacy Policy explains how and why Pasadena Healing Inc ("the Company," "we," "us," or "our") might collect, store, use, and/or share ("process") your information when you visit our website www.pasadenahealing.com (the “site”) or interact with our online advertisements or marketing emails (“marketing”).
Please note, this Privacy Policy does NOT pertain to Protected Health Information (PHI) of persons who have agreed to become patients at Pasadena Healing Inc, as such information is governed by the Health Insurance Portability and Accountability Act (HIPAA).
Questions or concerns? Reading this Privacy Policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our site or engage with our marketing. If you still have any questions or concerns, please contact us at (626) 345-6120 or info@pasadenahealing.com.
TABLE OF CONTENTS
What information do we collect, and how is it stored?
How do we process your information?
When and with whom do we share your personal information?
Do we use cookies and other tracking technologies?
How long do we keep your information?
Do we collect information from minors?
What is the California Consumer Privacy Act (CCPA)?
Do California residents have other specific privacy rights?
What is the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)?
Controls for do-not-track features.
Do we make updates to this notice?
How can you review, update, or delete the data we collect from you?
How can you contact us about this notice?
1. What information do we collect, and how is it stored?
Personally Identifiable Information (PII)
In Short: We collect and store personally identifiable information that you voluntarily provide to us in a HIPAA-secured cloud service.
You may voluntarily provide PII to us via our website’s therapy inquiry form, which can be used to identify you personally and contact you. Our therapy inquiry form where we collect this information can be found at www.pasadenahealing.com/contact. The information we collect on this form includes:
First and last name
Telephone number
Email address
Reasons for seeking psychotherapy services
Your PII is securely stored in our Microsoft E365 E3 cloud, which is compliant with the Health Information Portability & Accountability Act’s (HIPAA) requirements for storing Protected Health Information (PHI).
Anonymized data automatically collected
In Short: Some anonymized information—such as usage, location, and tracking data—is collected automatically when you visit our website or engage with our marketing and stored by various third party platforms.
We automatically collect certain information when you visit our website or interact with our marketing. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your: IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how you navigate and interact with our website and/or marketing, and other technical information. This information is needed to maintain and improve the function of our website and marketing efforts, and it is generally stored by third party platforms such as Google Analytics, Google Tag Manager, and Google Ads. Like many businesses, we collect much of this information through cookies and similar technologies. You can find out more about this in section 4 of this Privacy Policy.
2. How do we process your information?
Personally Identifiable Information (PII)
In Short: We process your PII in order to respond to direct inquiries about our clinical services.
There are numerous ways we process your PII submitted through our website, as detailed below:
To process your PII for purposes of responding to therapy inquiries submitted through our website and facilitating the onboarding process when a person agrees to become a patient at Pasadena Healing Inc.
To respond to inquiries about our professional services, provide details about our practice policies, and resolve any potential issues you may encounter engaging with our website or marketing.
To facilitate account creation and authentication and otherwise manage user accounts via SimplePractice, our electronic health record, prior to completion of our Outpatient Services Agreement and initiation as a patient. We may process your information so you can create and log in to your account, as well as keep your account in working order.
To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our website and/or marketing.
To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm to themselves or another person.
Anonymized data automatically collected
In Short: We process your anonymized information to maintain and improve our website and marketing, address security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our website and marketing:
To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see section 9 below.
To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information see our Cookie Policy in Section 4 below.
To protect our online services. We may process your information as part of our efforts to keep our website and marketing safe and secure, including fraud monitoring and prevention.
To identify usage trends. We may process information about how you use our website or interact with our marketing to better understand how they are being used and to improve them.
To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
3. When and with whom do we share your personal information?
Personally Identifiable Information (PII)
In Short: We do not share your PII with anyone except as explicitly authorized to do so by you.
The PII you provide to us via our website’s therapy inquiry form is stored securely, as described above, and is not shared with anyone without your written authorization. Please note, once a person becomes a patient of Pasadena Healing Inc, they review and agree to our Outpatient Psychotherapy Services Agreement, which includes an acknowledgement of our right to share PII for the purposes of preventing harm and coordinating payment for services.
Anonymized data automatically collected
In Short: We may share anonymized information in specific situations described in this section and/or with the following categories of third parties.
Vendors, Consultants, and Other Third party Service Providers. We may share your data with third party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. In such cases, we will have contracts in place with our third parties that require them to help safeguard your information. This means that they cannot do anything with your information unless we have instructed them to do it. They will also not share your information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The categories of third parties we may share your information with are as follows:
Ad networks
Cloud computing services
Data analytics services
Data storage service providers
Finance & accounting tools
Communication & collaboration tools
Payment processors
Performance monitoring tools
Retargeting platforms
Sales & marketing tools
Social networks
Testing tools
Website hosting service providers
We also may need to share your anonymized information in the following situation:
Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Do we use cookies and other tracking technologies?
In Short: We use cookies and other tracking technologies to collect and store your information.
What are cookies?
Cookies are small files, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites. When you return to these websites, or visit other websites that use the same cookies, the websites recognize these cookies and your browsing device. A cookie cannot read data off of your hard drive or read cookie files created by other websites.
Cookies set by the website operator are called "first party cookies". Cookies set by parties other than the website operator are called "third party cookies". The parties that set third party cookies can recognize your web browser both when it visits the Pasadena Healing Inc website and when it visits certain other websites where the third party’s cookies are also present.
More information on cookies and their use can be found at aboutcookies.org or allaboutcookies.org
Why do we use cookies?
When you engage with our site or marketing, we or companies we work with may place cookies on your computer or other device. These technologies help us better understand user behavior and inform us about which parts of our websites people have visited.
We use first party and third party cookies to recognize you as a Pasadena Healing Inc site visitor; customize Pasadena Healing Inc marketing you may receive; measure promotional effectiveness; and collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and safety.
We may place cookies from third party service providers who may use information about your visits to other websites to target advertisements for services available from Pasadena Healing Inc. We do not control the types of information collected and stored by these third party cookies. You should check the third party's website for more information on how they use cookies.
The following are some examples of information that we collect and how we may use it:
We may collect and store details of how engage with our site. Except in limited instances to ensure quality of our site’s functionality, such information will not be associated with your IP address.
We may collect information such as your language, inferred zip code or area code, unique device identifier, referrer URL, location, and time zone so that we can better understand customer behavior and improve our website and marketing. This data is aggregated, and thus it is considered non-personal information for the purposes of this Privacy Policy.
What types of cookies do we use?
Strictly Necessary Cookies
These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. These also include cookies we may rely on for fraud prevention. You can set your browser to block or alert you about these cookies, but some parts of the site may not then work.
Performance/Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Functionality Cookies
These cookies allow us to remember the choices you make and to tailor our marketing so we can provide relevant content to you. For example, a functionality cookie can remember your preferences such as a country or language selection.
Targeting/Advertising Cookies
Pasadena Healing Inc uses third party service providers to serve advertising on other third party sites that may be relevant to you or your interests. These cookies are also used to help measure the effectiveness of the advertising campaign. They remember that you have visited a website, and this information may be shared with other organizations such as advertisers. This means that after you have been to our site, you may see some advertisements about Pasadena Healing Inc elsewhere on the internet. The information collected through this process by the third party service providers does not enable us or them to identify your name, contact details, or other personal information that directly identifies you unless you choose to provide these. Such advertising will only be delivered where permitted by applicable law. If you do not allow these cookies, you will not receive targeted Pasadena Healing Inc advertisements on third party websites.
How long will cookies stay on my browsing device?
The length of time a cookie will stay on your browsing device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you close your browser. Persistent cookies stay on your browsing device until they expire or are deleted.
What other similar technologies does Pasadena Healing Inc use?
In addition to cookies, we may use other similar technologies, like web beacons, to track users of our site. Web beacons, or "clear gifs," are tiny graphics with a unique identifier, similar in function to cookies. They are used to track the online movements of web users.
In contrast to cookies, which are stored on a user's computer hard drive or device, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We and our third party service provider employ web beacons for the reasons stated above (under "cookies"), but primarily to help us better manage content on our website and marketing by informing us which content is effective.
We may also use so-called "Flash Cookies" (also known as "Local Shared Objects or "LSOs") to collect and store information about your use of our services, fraud prevention and for other site operations.
How to manage cookies, similar technologies, and targeted online mobile advertising.
You have the right to decide whether to accept cookies. You can exercise your preferences in relation to cookies served on our site by taking the steps outlined below.
Cookies
You can enable or disable categories of cookies. This includes both first party and third party cookies. You can also use the browser with which you are viewing this website to enable, disable, or delete cookies. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools", “Preferences”, or "Edit" settings), or review the instructions provided by the browsers listed here: Internet Explorer, Microsoft Edge, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile, and Android browser. Please note, if you disable cookies some parts of the website may not work properly. You can find more information about how to change your browser cookie settings at allaboutcookies.org.
There are also additional tools available to manage third party cookies. Many advertising companies that collect information for interest-based advertising are members of the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI), both of which maintain websites where individuals can opt out of interest-based advertising from their members. To opt-out of website interest-based advertising provided by each organization’s respective participating companies, visit the DAA’s opt-out portal available at optout.aboutads.info/ or visit the NAI’s opt-out portal available at optout.networkadvertising.org/?c=1
Mobile Advertising
You can opt out of having your mobile advertising identifiers used for certain types of advertising by accessing the appropriate settings in your mobile device and following the instructions. If you opt-out, we will remove all data about you and will not collect any further data. The random ID previously assigned to you will be removed. Thus, if at a later stage, you decide to opt-in, we will be unable to continue and track you using the prior ID and you will for all practical purposes be a new user. For iOS devices, to limit interest-based ad tracking, go to Settings > Privacy > Advertising > Turn on “Limit Ad Tracking.” For Android devices, go to Settings > Google services > Ads > Turn on "Opt out of Ads Personalization." For iOS and Android, you can also reset the advertising identifier that is currently assigned to you. To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s AppChoices mobile application opt-out offering here: youradchoices.com/appchoices.
Do Not Track
Some Internet browsers, like Internet Explorer, Firefox, and Safari, include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our site does not currently process or respond to "DNT" signals.
Flash Cookies
If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the website storage settings panel, available here: macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. You can also control Flash Cookies by going to the global storage settings panel and following the instructions. Setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.
Will this cookie policy be updated?
We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. If we do, you will be notified when you first visit our website after the change. You can also revisit this page if you wish to keep yourself informed.
5. How long do we keep your information?
In Short: We keep your Personally Identifiable Information (PII) for a period of 7 years, after which it is deleted. Anonymized data that is automatically collected is kept for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.
All information that could be considered PII or PHI will be kept securely for a period of 7 years in our HIPAA-secured cloud service, after which it will be deleted. We will only keep your anonymized data for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
6. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the website. If we learn that personal information from users less than 18 years of age has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at info@pasadenahealing.com or (626) 345-6120.
7. What is the California Consumer Privacy Act (CCPA)?
In Short: In California, you have the right to opt out of the sale of your personal information.
California residents’ right to opt out of any “sale” of personal information under the California Consumer Privacy Act (CCPA):
In view of the definition of “sale” under the CCPA, Pasadena Healing Inc has the right, either now or in the future, to exchange, share, and/or “sell” (as defined under the CCPA) the following categories of personal information to certain third party data analytics providers: (1) personal identifiers; (2) characteristics of protected classifications under California and federal law; (3) Internet/electronic activity; (4) commercial information; and/or (5) inferences drawn from the categories described above in order to create a profile about you to reflect your preferences and characteristics. Our Company, however, chooses not to sell any personally identifiable information about site visitors or those who engage with our marketing.
Instructions if you want to explicitly opt out of such “sale” of personal data (even though we do not sell such information)
California Residents have the right under the CCPA to opt out of any “sale” of your personal information to third parties, as the term “sale” is defined under the CCPA. To submit a request to opt out of the “sale” of your personal information to third party data analytics providers, please contact Pasadena Healing Inc by emailing info@pasadenahealing.com or calling (626) 345-6120.
8. Do California residents have other specific privacy rights?
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us via the email address info@pasadenahealing.com.
If you are under 18 years of age, reside in California, and have a registered account with an online service, you have the right to request removal of unwanted data that we have collected from you. To request removal of such data, please contact us using the email address info@pasadenahealing.com and include relevant identifiable information and a statement that you reside in California. We will make sure to delete the information we have collected about you to the extent possible.
9. What is the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)?
In Short: The CAN-SPAM Act establishes requirements for the way businesses can send unsolicited emails to you, including the right to opt out.
The CAN-SPAM Act is a United States law that sets the rules and penalties for commercial email messages, including those that promote content on websites or products. It covers all commercial messages, not just bulk email, and applies to some text messages sent to wireless devices. The act requires that any commercial email message sent include a valid physical postal address for the business. In addition, the subject line must accurately reflect the content of the message, and the message must include a clear and conspicuous explanation of how the recipient can opt out of getting marketing emails from you in the future.
Opting out of marketing and promotional communications
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you for reasons unrelated to marketing. For example, we will respond to a therapy inquiry submitted through our site even if you have unsubscribed from our marketing emails.
Declining the use of our cookies and similar technologies
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our website or marketing. To opt out of our interest-based advertising visit http://www.aboutads.info/choices/. For further information, please review our cookie policy in section 4 above.
10. Controls for do-not-track (DNT) features.
In Short: We do not currently respond to DNT browser signals.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
11. Do we make updates to this notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
12. How can you review, update, or delete data we collect from you?
Based on the applicable laws of your state, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please email info@pasadenahealing.com or call (626) 345-6120.
13. How can you contact us about this notice?
If you have questions or comments about this notice, you may contact the President of Pasadena Healing Inc, Kenneth Skale, by email at info@pasadenahealing.com, by phone at (626) 345-6120, or post at 595 E Colorado Blvd Ste 533 Pasadena CA 91101.